Ambassador Cruise Line is a brand-new cruise line and is the first new British cruise line to be launched since 2010. Its purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.

Ambassador’s staff and crew will be the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.

Ambience is the first Ambassador ship. Derived from the French word for ‘surrounding’, she has the perfect ambience. With her sister, Ambition, aptly named to further emphasise Ambassador's commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.

Ambassador sails for the British market from London Tilbury with a focus on premium-value. The Line is adult-focussed and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays.